Pricing plays a big role in how consumers decide what to buy. The way a price is presented can have great influence on how a consumer perceives a product and their likelihood to purchase it. Understanding how pricing affects consumer behaviour can help businesses set prices that both reflect the true value of their products […]
A business website is more than just an online presence. It’s a digital storefront, a marketing tool, and often the first impression potential customers have of a brand. The way a website looks, feels, and functions plays a significant role in influencing visitor behavior. Psychology plays a crucial role in web design, shaping how users […]
Humans are naturally emotional creatures. Whether we realize it or not, our feelings play a huge role in the decisions we make every day- including what we buy. Sometimes, it’s not the product features or price that wins us over but rather how the brand or product makes us feel. This emotional connection is incredibly […]
If you’re a business owner trying to market your offerings, you’ve likely heard of the term “branding” and the consistent emphasis on why it’s important to establish a brand identity for your business. I get it. Many of you would rather focus on products or services and let the results speak for themselves. But in […]
In today’s competitive landscape, where consumers are constantly bombarded with choices, brands that stay top-of-mind have the greatest advantage. Top-of-mind awareness refers to the brands, products, services that immediately come to mind when consumers think about a certain category. For example, when people think of “coffee”, brands like Starbucks or Tim Hortons might spring to […]
Imagine you’re at the movies buying popcorn. You see the options: small for $5, medium for $7, and large for $7.75. You’re probably thinking the large is a better deal, even if you originally only wanted a small. This is a classic example of the decoy effect – a popular marketing tool used to sway […]
“Limited-Time Offer!” “Hurry, Only 2 Left in Stock!” “Sale Ends Tonight- Don’t Miss Out!” We see phrases like these everywhere: from flash-sales online to in-store banners, limited-time offers are a common marketing tactic used to help increase sales. But how effective are they at driving conversions? Psychology plays a vital role in marketing. It allows […]
Every sale your business makes starts with a customer’s journey. This isn’t a one-step process where someone just stumbles across your product and buys it on the spot. Instead, it’s a series of stages that customers go through, from first realizing they have a need to making the final purchase decision. If you understand the […]
As the amount of brands, products, and services consumers are exposed to increases daily, it is key to ensure your business stands out by building trust and leveraging tactics to influence buyer behaviour. One of the most effective psychological tools for achieving this is social proof. When customers see that others have had positive experiences […]
There is one fundamental principle that can make or break your brand – and that’s how you tell its story. Storytelling is the art of crafting a narrative to captivate an audience and resonate with their emotions. To sell your brand is to sell its story. If you want to leave a lasting impression and […]
Contact Information
P. 587.333.2353
E. info@www.instalogic.com
1127 17 Ave SW #200
Calgary, AB T2T 0B6
Monday – Friday | 9:00am – 5:00pm
